What to Wear for Headshots Part 2

Part 2: Planning and Presence—Keys to a Successful Headshot Session

In our previous post, we covered the essential physical preparations for your professional headshot, from wardrobe to skincare. Now that the physical groundwork is complete, it's time to focus on the mental and creative side of the session. A truly great headshot comes from a collaboration between you and your creative team, and it's built on a foundation of clear communication, shared vision, and a relaxed mindset.

1. Be Part of the Vision: Communicate Your Goals

Your headshot is a powerful tool for your personal brand. Don’t keep your vision a secret—be an active participant in the planning process. The best results happen when your photographer understands your goals and what you want your image to say.

• Define your brand message: How do you want to be perceived? Do you want to appear approachable, serious, innovative, or friendly? Knowing this helps your photographer capture a look that connects with your ideal audience.

• Share your inspiration: If you have a particular style in mind—whether it’s a light and airy feel or a more traditional, classic look—do a little research and share examples. Creating a mood board on Pinterest or sending a few screenshots can be incredibly helpful for your creative team.

• Clarify usage goals: Where will your headshot be used? The needs for a website are different from those for social media or print materials. Communicating these details helps your photographer deliver images that are perfectly suited for their final destination.

• Coordinate with your team: If you're working with a hair and makeup artist or a stylist, make sure they have all the information they need, including directions and the overall vision for the shoot.

2. Manage Expectations for a Stress-Free Day

Once the planning is done, the key to a great session is letting go of stress. The best photographs capture a relaxed, genuine person, and that's hard to achieve if you're feeling rushed or anxious.

• Time management is key: Block off a generous amount of time for your session (at least two hours) and set aside plenty of travel time. Have all the necessary information—directions, parking details, and your team's contact info—saved in one place.

• Prepare your essentials in advance: Pack your clothing, accessories, and makeup the day before your session. Having everything you need in one place ensures a smooth start to your day.

• Practice Relaxation: Stiff poses and forced smiles are the result of tension. A few minutes before your shoot, take some deep breaths, listen to calming music, or simply shake out your limbs. This will help you physically relax, leading to more natural expressions and poses that look authentic and real.

• Allow yourself to be present: Trust the process. You've done the preparation, and you've communicated your vision. Now is the time to breathe, relax, and let your creative team do what they do best.

3. Let Go and Have Fun 

During the session itself, communication is crucial for an enjoyable and successful experience. Your photographer wants you to be thrilled with the final images, so don't be afraid to speak up.

• Be vocal and honest: If you're feeling nervous, uncomfortable, or just don't know what to do, let your photographer know. They are there to guide you through poses and help you feel at ease.

• Share your "must-have" list: If you have a specific pose or look you've been dreaming of, remind your photographer. This ensures they set aside time to capture that exact shot for you.

• Enjoy the moment: Once the session begins, focus on having fun. The most authentic and powerful images come from a place of genuine joy and confidence. By taking the time to plan and communicate beforehand, you free yourself up to be present, engaged, and ready to create something truly special.